To become a Grand Tour winner requires talent, focus and the level of dedication that only occurs when overwhelming passion for success meets incessant discipline. The rare few who achieve multiple Grand Tour victories push this to a higher plain. Contador and Basso share the devoted mindset of serial winners, and now, retired from pro cycling they are free to create the bikes of their dreams, for you: AURUM.

The name AURUM reflects the passionate character of the brand and the Latin connection between Alberto and Ivan, born in Spain and Italy respectively. AURUM means gold; it is the material of winners, the most precious medal and spot on the podium, reflecting both Contador and Basso’s passionate desire for success – whether in racing or in business – and their belief that Magma will set the gold standard for high end road bikes.

PASSION FOR EXCELLENCE AND DEDICATION TO INNOVATION

At AURUM, the constant pursuit of excellence and dedication to innovation are the pillars that breathe life into each of our products. Founded by legendary cyclists Alberto Contador and Ivan Basso after their retirement from professional cycling, AURUM has assembled a select group of highly skilled experts with extensive experience in the bicycle industry. Our shared mission is clear: to create the fastest and most exceptional racing bike on the market.