At OPEN, our motto is “working hard to stay small”. We’ve done the “big company” thing, and it was time for something different. So we design the bike we want to ride ourselves, we produce them, sell them to like-minded people and that’s it.Staying small forces us to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no complete bikes, no flashy offices or employees; we simply don’t have the time for any of that.So if the simplicity of nice bikes, nice rides, nice company and nothing else are what you’re after too, join us at OPEN.Regards,Andy and Gerard
As a kid growing up in the Netherlands, riding a bike was a given. As we lived on the edge of the Dutch Grand Prix motocross track, we would spend countless hours riding there and fixing up our bikes (somehow kid’s bikes and city bikes don’t do well on jumps).When I was 14, the whole family went to an alternative lifestyle/renewable energy event. Most of it was about growing your own carrots and building windmills, but there was also a display from the Dutch Human Powered Vehicle Association. I loved these rockets that could go so much faster than normal bikes and I met Mike Burrows (big HPV guy and later also the designer of the Lotus superbike). So I moved away from normal bikes and concentrated instead on HPVs.At 18, I built my first HPV (from an existing design). Later that year we built what is still the world’s lowest (and quite possibly most dangerous) HPV with three friends. We even participated in the 200m sprint at the European HPV Championships that year. Deciding who of us three would ride was easy; only one of us had the balls to ride that death trap. He finished 11th, not bad considering he didn’t pedal the last half of the distance as he was too busy struggling to keep the bike upright.In 1993 I organized a symposium and a contest for the “365-days-a-year bike”. We got some coverage on CNN and I met Chet Kyle, who was the founder of the International HPV Association but also the designer of the 1988 and 1996 US Olympic bikes.Chet was amazing and the designs so cool that it rekindled my interest for UCI legal bikes. It also sparked my mechanical engineering graduation project, the design of an aerodynamic time trial bicycle (the Baracchi “green machine”). Which in turn led to the creation of Cervélo, where Phil White and I spent the better part of the next 15 years pushing bike design as far as we could.In 2011, Cervélo’s achievements had gone way past my wildest dreams, but it had gotten too big for my liking. So after a lot of soul-searching, I left. After a bit more, Andy and I started OPEN. I have never regretted it for a moment.